Savoury snacks is expected to see stronger growth in retail volume terms from 2025 onwards with sales set to benefit from more stable retail prices over the forecast period. However, popcorn and pretzels are expected to continue struggling for growth with their limited potential for increased consumption per capita, and the fact consumers are spending less time at home.
The fastest-growing categories will likely continue to be tortilla chips and rice snacks, which is mainly due to their relatively low sales base and their strong growth potential per capita. More innovations are likely to be seen in rice snacks as demand grows, mainly regarding new flavours and ingredients.
Potato chips will likely remain the largest category over the forecast period and should see steady growth in retail volume terms despite the category's maturity and its limited growth potential per capita. Sales of potato chips are widely available through all distribution channels and benefit from a wide range of products and brands to appeal to different tastes.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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