Savoury Snacks in Kenya

July 2024
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Savoury Snacks industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Savoury Snacks in Kenya report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Savoury Snacks in Kenya?
  • Which are the leading brands in Savoury Snacks in Kenya?
  • How are products distributed in Savoury Snacks in Kenya?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Savoury Snacks in Kenya - Category analysis

KEY DATA FINDINGS

Price plays a starring role
Local flavours take centre stage
Local brand maintains its lead with wide distribution
Innovation: The key to standing out from the crowd
Healthier options take the stage
Savoury biscuits: A potential comeback kid
Summary 1 Other Savoury Snacks by Product Type: 2024
Table 1 Sales of Savoury Snacks by Category: Volume 2019-2024
Table 2 Sales of Savoury Snacks by Category: Value 2019-2024
Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 4 Sales of Savoury Snacks by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Savoury Snacks: % Value 2020-2024
Table 6 LBN Brand Shares of Savoury Snacks: % Value 2021-2024
Table 7 Distribution of Savoury Snacks by Format: % Value 2019-2024
Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2024-2029
Table 9 Forecast Sales of Savoury Snacks by Category: Value 2024-2029
Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2024-2029

Snacks in Kenya - Industry Overview

Snacks in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for snacks?
Table 12 Sales of Snacks by Category: Volume 2019-2024
Table 13 Sales of Snacks by Category: Value 2019-2024
Table 14 Sales of Snacks by Category: % Volume Growth 2019-2024
Table 15 Sales of Snacks by Category: % Value Growth 2019-2024
Table 16 NBO Company Shares of Snacks: % Value 2020-2024
Table 17 LBN Brand Shares of Snacks: % Value 2021-2024
Table 18 Penetration of Private Label by Category: % Value 2019-2024
Table 19 Distribution of Snacks by Format: % Value 2019-2024
Table 20 Forecast Sales of Snacks by Category: Volume 2024-2029
Table 21 Forecast Sales of Snacks by Category: Value 2024-2029
Table 22 Forecast Sales of Snacks by Category: % Volume Growth 2024-2029
Table 23 Forecast Sales of Snacks by Category: % Value Growth 2024-2029

DISCLAIMER

Summary 2 Research Sources
The following categories and subcategories are included:

Savoury Snacks

  • Nuts, Seeds and Trail Mixes
    • Potato Chips
    • Tortilla Chips
    • Puffed Snacks
    • Rice Snacks
    • Vegetable, Pulse and Bread Chips
  • Savoury Biscuits
  • Popcorn
  • Pretzels
  • Meat Snacks
  • Seafood Snacks
  • Other Savoury Snacks

Savoury Snacks

This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Savoury Snacks research and analysis database.

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