As in other snacks categories, players in savoury snacks are placing a growing emphasis on the domestic origin of their ingredients and products, and pointing out that they are familiar with local tastes. For example, the Göteborgs brand refers to its long history bringing coffee favourites to the Swedish people since 1888, and pointing out that it creates new biscuits specifically with Swedish people's preferences in mind.
Environmental and social responsibility is in focus in savoury snacks. For example, the local Göteborgs brand pledges to only use local ingredients when possible, while its organic biscuits are certified organic.
Brand development practices will matter greatly in the forecast period and brands are expected to be active in their efforts to increase consumer loyalty at a time when the private label segment is attracting consumers with competitive prices and more sophisticated launches. In 2024, the OLW brand partnered with the summer festivals, RIX FM FESTIVAL and Way Out West, where its savoury snacks and promotional merchandise were available.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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