Retail volume sales of savoury snacks are expected to return to growth over the forecast period, benefiting from the easing of inflationary pressures and the recovery of impulse purchases. However, the implementation of additional HFSS regulations is likely to create new barriers to stronger category growth.
The limited space in physical stores following the HFSS restrictions, combined with the rising demand for private label, has intensified the competition for brands of savoury snacks in the main retail aisles. To stand out from the increasing competition, producers of savoury snacks are expected to continue investing in flavour expansion to create excitement and address different consumption occasions.
The HFSS regulation has shed light on the impact of excess consumption of fat, sugar and salt, as well as the essential role that certain nutrients play in supporting overall health. Alongside a greater focus by manufacturers on reducing the amount of fat and salt in their offerings, products that are high in fibre and protein are also expected to gain popularity over the forecast period.
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Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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