Savoury snacks in Singapore is set to maintain slow and stable retail volume growth rates throughout the forecast period, accompanied by more dynamic current value growth rates. The health and wellness trend is anticipated to influence consumer behaviour across packaged food, including savoury snacks, with these products often viewed as indulgent.
Local consumers are continually seeking bold and exciting flavours, which is prompting brand manufacturers to innovate by adding unique twists on familiar flavours to drive growth in savoury snacks. Rather than introducing completely new tastes or brands, manufacturers are tapping into familiar tastes and trends to capture the attention and preferences of their target audience.
Increased competition in salty snacks is being spurred by the expansion of private label, with these lines now offering not only traditional potato chips, but also premium variants. While private label products were previously known for their competitive pricing, they have now diversified their offerings to include a broad array of exotic flavours, and the higher quality that local consumers increasingly desire in savoury snacks.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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