Savoury snacks in the US is expected to see stronger retail volume growth rates in the forecast period than at the end of the review period, accompanied by higher retail current value growth rates. However, as consumers and manufacturers continue to wait each other out amidst the rising costs of living and evolving price mix strategies, national brands will find continued challenge in volume recovery.
Following years of pushing consumers to flavour extremes, manufacturers are expected to bet on circling flavours back away from spicy extremes. This is already being seen from brands such as Takis, made famous for its spicy and slightly sour powder, which recently added Buckin’ Ranch to its line of non-spicy flavours.
In addition to post-pandemic lifestyle changes, moderations in flavour intensity will be aided by ongoing legislative pushes. Following California’s ban on four additives, including red dye 3, other states, such as Illinois, New York, and Pennsylvania, are pushing forward with their own proposed bans.
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Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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