Over the forecast period, vegetable, pulse, and bread chips are expected to record the fastest volume growth in savoury snacks in Estonia due to their affordability and an expanding range of available flavours. In addition, there is rising demand for vegetable, pulse, and bread chips with fewer additives (such as salt), flavour enhancers and artificial flavourings as consumers are increasingly mindful of their dietary choices as a result of the burgeoning health and wellness trend.
Rice snacks are set to witness the second-fastest growth in volume terms over the period to 2029 as, with increased demand for healthier snack options, consumers are switching from traditional snacks like potato chips to rice snacks. Rice snacks are lower in fat and have fewer calories, making them an increasingly popular choice for health-conscious Estonians.
Impulse purchases of savoury snacks are expected to remain important in savoury snacks over the forecast period, mostly in supermarkets and hypermarkets, including Selver, Coop, Maxima and Rimi. These top four retail chains enjoy widespread popularity and offer regular promotions and discounts to drive sales, enhance the shopping experience and maintain customer loyalty.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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