It is expected Guatemalans will continue to migrate towards more wholesome options in savoury snacks over the forecast period, with such behaviour set to remain most visible among higher-income urban consumers. Vegetable-based varieties that have lower levels of salt and fat and are prepared with healthier oils like avocado oil and olive oil will be especially well placed to profit from this trend.
As is the case across snacks in general, brands from the US look set to gain ground in savoury snacks in Guatemala over the forecast period. Most notably, it is expected US-manufactured salty snacks products such as TGI Friday’s Potato Skins and New York Style Pita Chips will continue to win over consumers, primarily younger demographics with more adventurous tastes.
Flavour diversification will remain a key competitive strategy in savoury snacks over the forecast period, particularly in salty snacks categories such as potato chips. The development of spicier varieties should continue to be a focal point in this respect, while more players are also expected to add gourmet-style options based on different types of international cuisine to their portfolios.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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