The savoury snacks category is controlled by two main players, Osem and Strauss, which are jointly set to control over 60% of the market in 2024. These players have increased their prices multiple times in recent years and are very strong players in the broader packaged food market.
Osem Food Industries Ltd is expected to retain its dominance of savoury snacks over the forecast period, thanks to the long-standing popularity of Bamba and Bissli brands, which benefit from a high degree of customer loyalty. Bamba peanut butter puffed snacks are commonly perceived as one of the healthier savoury snacks options, with the product’s soft texture making it popular for giving to babies.
In 2023, Osem Foods Industries Ltd launched a protein infused savoury snack, Bamba Pro, into the market, while Tnuva launched protein infused pretzels under its Go brand. As the protein trend continues to develop strongly, more products are expected to be launched with added protein in the savoury snacks category.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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