A recovery in demand for cooling appliances is anticipated in the forecast period, driven in part by a potential decline in interest rates during the latter half of 2023, with the economic landscape poised for a resurgence. As economic recovery takes hold, the property and housing markets are expected to regain momentum, leading to an upswing in new home sales.
With Australians continuing to spend significant periods indoors, the necessity to enhance indoor air quality is becoming increasingly pronounced, fuelling the demand for effective air purification solutions. As a nation grappling with issues ranging from viral transmission to heightened allergens, smoke from wildfires, and pollutants, the demand for air purifiers is anticipated to expand throughout the forecast period.
Driven by a growing consumer appetite for smarter living solutions, the convergence of air treatment products and smart home technology is a logical progression. This trend, characterised by its ability to empower homeowners to effortlessly monitor and regulate indoor air quality, while optimising energy consumption by adapting heating and cooling based on occupancy and air condition, is set to intensify during the forecast period.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See All of Our DefinitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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