The penetration of smart air conditioners is gradually increasing, and the key functions involved are voice control and AI-enabled wind mode selection, both of which are not technically related to the concept of “connectivity”, but still contribute to greater convenience and comfort. Advanced voice recognition technologies are embedded in air conditioners from brands such as AUX, Gree, and TCL, to the extent of accurately deciphering the dialects used by older users, who are in greatest need of streamlined remote control features.
In China, the largest single-country market for air conditioners, companies find it more and more difficult to distinguish themselves from competitors if they focus primarily on promoting the latest technological advances. Therefore, featuring aesthetic designs is becoming central to manufacturers’ new strategy of premiumisation.
Humidifiers saw a drastic decline in 2022, and this is set to continue in 2023, which is in part due to high penetration, and in part owing to consumers cutting back on non-essential spending. In the forecast period, this category is expected to return to growth as the country opens up and the economy starts to recover.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See All of Our DefinitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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