There has been an increase in the demand for smart air treatment products in Singapore, accounting for approximately 9% retail volume share of air conditioners. This demand is primarily attributed to the convenience they offer to customers.
While technological advancements in AI are expected to bring about higher premiumisation in air treatment products in Singapore, the increase in highly-competitive Chinese manufacturers might bring about polarisation of unit prices in the category. Players such as Haier, Gree and Midea have priced their goods very competitively to capture the mid-income consumer group looking for time-saving technological advancements but may not be as keen to pay premium prices.
The greater demand for multifunctional appliances is largely attributed to the smaller size of young families in Singapore as well as the need for space optimisation. In Singapore, more than 80% of the population lives in public housing HDB units, where kitchen and living spaces have been reduced significantly to cater for smaller families.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See All of Our DefinitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!