Panasonic is expected to continue leading air treatment products with its extensive product portfolio that covers all categories, including air purifiers, air conditioners, cooling fans and dehumidifiers. Over the review period, Panasonic continued emphasising the energy efficiency of its products via proactive television marketing campaigns, with this set to remain key in the minds of consumers when purchasing air treatment products.
Local brands are expected to retain their strength in cooling fans and dehumidifiers over the forecast period, with many of these players appealing to consumers through attractive pricing and widespread availability. In contrast, air purifiers will likely continue to be led by imported brands, many of which are introducing increasingly innovative products.
More players started to invest in developing group buying towards the end of the review period in Taiwan. Over the review period, LG began closely collaborating with local group buying website www.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See All of Our DefinitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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