Air treatment products will continue to be supported by ongoing urbanisation, higher standards of living, and the hot summer seasons in the country. Moreso, in line with health and wellbeing trends, consumers are more aware of their environments at home, and many people are starting to install air conditioners in their bedrooms to help gain a restful night’s sleep, in addition to living rooms which are used for family gatherings.
Added features look set to attract consumers in the upper-mid to premium segments, with models offering new technologies to support consumers’ health and home environment. Beyond temperature control, air conditioning systems will aim to enhance the overall indoor environment quality, by managing humidity, ventilation, and air circulation effectively.
Air treatment products is a category which benefits from an omnichannel approach, whereby consumers are able to visit showrooms to inspect and test products, and also seek out the best discounts and deals online. Indeed, in-store shopping retains strong relevance, due to many retailers’ own discount offers, free gift promotions, and installation and warranty options.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See All of Our DefinitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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