Extreme climatic conditions will bring more periods of hot and cold weather in the upcoming period, and this is expected to drive growth in air treatment products that support both situations. Portugal is among the countries in southern Europe which is expected to witness higher temperatures for longer periods of time over the coming years.
Families in low income groups will continue to support sales of less expensive air treatment products, such as the purchase of cooling fans and heaters, as well as portable air conditioners that also function as a dehumidifier. The premiumisation trend is likely to evolve in the coming years, with consumers upgrading to more effective products.
Certified air conditioner installation companies are set to gain traction within the distribution of air conditioners, with brands increasingly competing for share in this channel. The importance of a professional appliance and correct installation is important for installers, who will seek out preferred brands.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See All of Our DefinitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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