Air Treatment Products in South Africa

December 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Air Treatment Products industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Air Treatment Products in South Africa report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Air Treatment Products in South Africa?
  • Which are the leading brands in South Africa?
  • How are products distributed in South Africa?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
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Air Treatment Products in South Africa - Category analysis

KEY DATA FINDINGS

Changing consumer lifestyles influence demand for air treatment products
Power supply challenges hamper potential for stronger penetration in South Africa
Established brands continue to dominate the category
Beyond cooling fans, demand will remain restricted to mid- to high-income consumers
Retail offline expected to remain leading destination over the forecast period
Table 1 Sales of Air Treatment Products by Category: Volume 2018-2023
Table 2 Sales of Air Treatment Products by Category: Value 2018-2023
Table 3 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 4 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Table 5 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
Table 6 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
Table 7 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
Table 8 Distribution of Air Treatment Products by Format: % Volume 2018-2023
Table 9 Production of Air Conditioners: Total Volume 2018-2023
Table 10 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
Table 11 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
Table 12 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
Table 13 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028

Consumer Appliances in South Africa - Industry Overview

Changing lifestyles in South Africa influence demand for consumer appliances
Load shedding restricts greater penetration of many appliances
Economic challenges reduce local consumers’ brand loyalty
E-commerce provides alternative option to increase revenue for retailers
In-store representatives are key to driving brand success
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 15 Replacement Cycles of Consumer Appliances by Category 2018-2024
Table 16 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 17 Sales of Consumer Appliances by Category: Value 2018-2023
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 24 Sales of Small Appliances by Category: Volume 2018-2023
Table 25 Sales of Small Appliances by Category: Value 2018-2023
Table 26 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 27 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 29 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 30 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 31 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 32 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 33 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 42 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 43 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Air Treatment Products

  • Air Purifiers
      • Portable Room Air Conditioners
      • Split Air Conditioners
      • Window Air Conditioners
    • Air Coolers
    • Cooling Fans
  • Dehumidifiers
  • Humidifiers

Air Treatment Products

This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.

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This report originates from Passport, our Air Treatment Products research and analysis database.

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