Product areas such as air purifiers and humidifiers have healthy growth potential and are set to become more common in Austrian households across the forecast period. Even stronger growth rates are expected in air conditioners, especially in split air conditioners.
Despite positive results, a weak housing market is expected to challenge growth in split air conditioners in the early forecast period. Higher material costs caused a slump in the construction industry towards the end of the review period, and, together with the sharp rise in interest rates for borrowers, this contributed to a drop in demand for home loans.
In view of the increasing demand for air conditioners, Media Markt presented the web-based Klimaanlagen-Konfigurator at the beginning of summer 2023. Media Markt is the leading appliances and electronics specialist retailer in Austria, and Klimaanlagen-Konfigurator is a web-based application that, in just a few steps, creates an individual split air conditioner offer that is perfectly tailored to the needs and circumstances of a specific home or workplace.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See All of Our DefinitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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