Climate change is one factor which will support sales of air treatment products over the forecast period, as consumers seek to regulate the temperatures in their homes. Indeed, Romania is expected to experience ongoing heatwaves, which will also occur outside of the summer season, making the weather unpredictable.
Connected to the above point, in a cross-category trend, consumers are increasingly drawn to energy-efficient appliances with a rating of A and higher (eg A+++). Whilst such options may carry higher price tags, consumers perceive them as offering better value for money in the long term, as they help to cut down running expenses.
Product innovation will be a key engine for growth in air treatment products, as consumers continue to be more demanding of the features offered by their appliances overall, including air treatment products. Heating functions will remain in demand, along with technologies which optimise air flow, air purification, and even smart-enabled and connected systems.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See All of Our DefinitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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