Demand for personal care appliances in Chile is expected to continue growing over the forecast period, as the health and wellness trend gains momentum locally and consumers focus on their appearance outside of the home. The maturity of the category and the open-minded attitude of Chileans to consider smaller, less established or new brands offering greater affordability for some appliances will continue to lead to a decline in the category’s average unit price (at constant 2023 prices), thereby weakening value sales growth, but encouraging further volume growth.
Philips and GaMa, the leading category brands, are expected to retain their convincing positions over the forecast period, given their high acceptance by local consumers, broad SKU assortment and high penetration of retail channels. Philips offers a broad range of small appliances, including body shavers and oral care appliances, creating a solid base of consumers familiar with its products.
Retail e-commerce is likely to remain a strong alternative to department stores, the dominant distribution channel for personal care appliances over the forecast period in Chile. Players such as the Argentinian-based marketplace Mercadolibre.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See All of Our DefinitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!