The demand for hair care appliances is set to continue growing in the forecast period, although at a more moderate growth rate than was seen in the final years of the review period. Despite Spain expecting more stable inflation in the coming years, unit prices are set to continue growing in the category as it undergoes a process of premiumisation.
Despite seeing a significant decline in retail volume terms in the final two years of the review period, sales of electric facial cleansers are expected to bounce back strongly in the forecast period as consumers, especially from the younger generations, are becoming more aware of the importance of a deep clean when it comes to skin care. The category continues to specialise with a growing diversity of functions, with these products adding additional value beyond just cleaning, such as massage and wrinkle prevention.
E-commerce received a significant boost from the pandemic in 2020, and despite losing retail volume share in 2021 when stores reopened, online sales bounced back in 2022 with the channel seeing significant growth, a trend which was sustained during 2023. With consumers becoming increasingly comfortable shopping online it is expected that e-commerce will continue to close the gap with appliances and electronics specialists, especially given most retailers within this channel now also offer online sales in one form or another.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See All of Our DefinitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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