In Mexico, the market for personal care appliances is navigating a complex post-pandemic landscape, and growth prospects for the category overall remain limited. As the immediate concerns of COVID-19 have faded and consumers are more fully returning to work, school and social norms, sales of personal care appliances are set to stagnate, though the performances of individual subcategories will likely vary.
The competitive landscape of personal care appliances is relatively fragmented with a large number of players fighting for share. As such players will need to invest in new product development, marketing and distribution to ensure they continue to attract image conscious Mexicans.
Alongside the major players and leading brands, emerging players and smaller brands are carving out their niche and expanding, leveraging technological advancements and influencer partnerships. For example, Swedish player Foreo has been gaining attention for being a leader in the development of innovative tech-led skin care, with its Foreo Luna range being a global hit.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See All of Our DefinitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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