The Korean beauty trend is expected to continue driving the demand for personal care appliances in Thailand in the forecast period. This trend, which has been on the rise for several years, continues to captivate Thai teenagers and young adults, with many being fervent fans of Korean singers and actors.
When it comes to the competitive landscape for personal care appliances, there is a growing focus on modern designs, glossy materials, and the use of new technology. This has become a powerful strategy in attracting customers and expanding their reach to new target audiences, including teenagers.
A prime example of successful product innovation is the Dyson Supersonic hair dryer, which has garnered significant acclaim among more affluent customers. The product claims to dry hair faster while also protecting the hair from heat damage and producing smoother and shinier hair with less frizz.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See All of Our DefinitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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