The premium trend within personal care appliances in South Korea is expected to continue over the forecast period. Since the pandemic, local consumers have placed a higher value on quality, innovation, and experiences.
The increasing interest in self-care regimes in the home, which surged during the pandemic, is expected to remain relevant in the coming years. As the trend of "home beauty", enabling consumers to conveniently take care of their skin and appearance at home, has grown since the emergence of COVID-19, easy-to-use personal care appliances that do not require a clinic or spa visit are expected to continue evolving and being introduced by players from various industries, including electronics and pharmaceuticals launching their own beauty devices.
There is a noticeable increase in the number of consumers in South Korea, including those in their 20s or younger, who are experiencing hair loss or are concerned about this issue due to different reasons such as stress, genetics, or environmental reasons. However, millennials and Generation Z are also showing a strong commitment to their wellbeing and are not hesitant to invest in products and services that contribute to their overall health and appearance, including hair care appliances with specific functionality.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See All of Our DefinitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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