The level of penetration of hair dryers, hair and beard trimmers and body shavers is high in Greece, and this allows little room for growth from new purchases over the forecast period. Replacement purchases will also be affected.
The landscape of electric facial cleansers has yet to grow to establish a consumer base in Greece, and sales are forecast to decline. Challenging growth will be limited product variety, with retailers not allocating space to such products, reducing consumer awareness and interest.
Over the forecast period, value will outperform volume as consumers will continue to shift away from entry-level. As migration to products with added features has been gathering pace, replacement purchases will also be favourable to the premium segment, as once consumers trade up to higher price points with more features, they are less likely to trade down.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See All of Our DefinitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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