After the fanfare that accompanied its arrival in Italy in 2019, the opening of physical stores and the sponsoring of local football teams, Jimmy by King Clean Co Ltd is now going through a period of reorganisation. This is being driven by the need to be operationally fit as the economic downturn puts pressure on consumer spending.
Consumer demand for personal care appliances is projected to slow down over the forecast period due to the higher cost of living, wage stagnation and a challenging economic environment, as well as Italy’s ageing and shrinking population. With less money and fewer consumers brands will need to be more aggressive in their promotional activities in order to remain appealing and to sustain sales.
Oral care appliances is expected to remain the largest category in personal care appliances over the forecast period with the category also expected to see slow but steady growth in retail volume terms. The Italian National Sanitary Service does not cover oral care with the consequence being that dentists are usually perceived as even more expensive since people are oftentimes not used to paying for sanitary care.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See All of Our DefinitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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