Cost of living pressures and higher interest rates are set to have a detrimental impact on household spending power during the early part of the forecast period. As a result, households will be more cautious and considerate in their purchasing patterns going forward, choosing to focus their reduced spending power largely on essential items.
Connectivity will grow in importance as a key innovation driver in personal care appliances over the forecast period, especially in relation to electric toothbrush units. Connectivity will allow manufacturers to emphasise the “professional” quality attributes of their products and to offer clear benefits such as tracking brushing habits for better oral hygiene.
Personal care appliances has a relatively consolidated competitive landscape with a relatively low number of manufacturers and brands accounting for the bulk of volume sales. Moreover, the forecast period is expected to see this concentrated competitive landscape maintained in the category.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See All of Our DefinitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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