As the economy stabilizes, the purchasing power of average households is expected to recover, driving further positive sales of personal care appliances. Population growth will also be a factor as will the rising number of workers in office and professional positions where appearance is of a greater importance.
The rate of growth in retail volume sales of hair care appliances is set to remain relatively robust for the forecast period as new product launches, widening distribution, and growing consumer awareness of these appliances play a role in creating higher sales. Growth in this category will also be supported by the increased number of female workers in the labour force.
E-commerce sales of personal care appliances are expected to increase further in the upcoming period, as more customers become aware of the advantages of e-commerce, including its accessibility, efficiency, and convenience by saving time visiting traditional stores. On the other hand, this trend is anticipated to have a detrimental impact on beauty speciality retailers, who will continue to serve as the main distribution channel for these devices.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See All of Our DefinitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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