Personal care appliances is predicted to drive growth in retail volume sales over the forecast period, driven by the growing population. In categories like hair care, men are also being targeted by manufacturers, especially across social media platforms such as TikTok and Instagram.
The natural look is becoming popular amongst some women, leading to the use of less make-up and a general ‘less is more’ trend. Social media influencers demonstrating the use of appliances will have an impact, especially among those consumers who look to social media platforms for inspiration.
Consumers will become increasingly interested in appliances that address self-care and personalisation. As seen in electric toothbrush units, the Oral-B iO series uses AI to give feedback to consumers based on their usage and allows them to make changes.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See All of Our DefinitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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