Personal care appliances is set to see a year of retail volume statis in 2024, before returning to the pre-pandemic pattern of growth, normalising after the disruption seen during and immediately after the COVID-19 pandemic. There is not expected to be a universal return to growth across the category, however, as electric facial cleaners is set to continue to see significant declines throughout the forecast period.
As mentioned, body shavers is set to return to growth in volume terms in the forecast period, but it is expected to benefit not only from the return of some female consumers, but also from growing interest in male grooming products, as men’s interest in styling continues to evolve. The growing interest in men’s shaving products is growing in line with increasing interest in skin care.
Hair care appliances is expected to return to growth in volume terms towards the middle of the forecast period. In value terms, it is set to experience slow and steady growth throughout the forecast period, as a result of both volume growth and unit price rises.
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Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See All of Our DefinitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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