Over the forecast period, analgesics is anticipated to experience modest consumer demand growth, with most categories expected to post positive retail volume gains. However, the category is maturing, and demographic challenges, including population decline due to low birth rates and emigration, will continue to constrain the potential consumer base.
Paediatric ibuprofen is expected to continue its strong growth trajectory over the forecast period, with rising product prices further supporting its value growth. Despite concerns over ibuprofen’s safety, the paediatric segment is likely to remain resilient, as parents continue to seek out specialised products designed for children.
Adult ketoprofen and naproxen are set to remain key growth drivers in analgesics over the forecast period, continuing to benefit from heightened consumer awareness around pain, inflammation, and joint-related conditions. As local consumers increasingly seek non-steroidal anti-inflammatory drugs to manage a variety of conditions, these products are expected to deliver the second and third-fastest value growth, respectively.
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Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See All of Our DefinitionsThis report originates from Passport, our Analgesics research and analysis database.
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