Over the forecast period, analgesics are expected to experience modest positive value growth, though the health and wellness trend is likely to drive some consumers towards more holistic and natural approaches to pain management. As Danish consumers increasingly prioritise wellness, alternative solutions such as natural and home remedies, massage therapy, sauna use, and light therapy may gain traction.
Paediatric acetaminophen is projected to be the fastest-growing category within analgesics over the forecast period, driven by an anticipated increase in birth rates and improved product availability. However, Danish parents remain cautious about administering analgesics to children, which means that while the category is growing, it will continue to do so from a relatively low base.
Pharmacies are expected to remain the leading distribution channel for analgesics during the forecast period, but they will continue to face increasing competition from other sales channels, particularly e-commerce. As Danish consumers further embrace online shopping, e-commerce platforms, including popular online pharmacies such as Webapoteket, are likely to see sustained growth.
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Understand the latest market trends and future growth opportunities for the Analgesics industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See All of Our DefinitionsThis report originates from Passport, our Analgesics research and analysis database.
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