The analgesics market in Taiwan is projected to maintain a flat performance in constant value terms (2024 prices) over the forecast period. To stimulate growth, industry players must engage effectively with Taiwan's ageing population, who are increasingly seeking pain management solutions.
Salonpas, a well-established brand in the topical analgesics market, has effectively leveraged its reputation to launch innovative and engaging marketing campaigns in Taiwan, tapping into the rising popularity of topical pain relief solutions. Indeed, the brand has already become synonymous with pain relief patches among Taiwanese consumers.
The pandemic has significantly shifted Taiwanese consumption patterns towards online shopping and home delivery. Indeed, some consumers mistakenly believe that OTC medications, such as analgesics, can be purchased online.
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Understand the latest market trends and future growth opportunities for the Analgesics industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See All of Our DefinitionsThis report originates from Passport, our Analgesics research and analysis database.
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