Analgesics in Croatia is approaching maturity, with volume sales set to remain stable as current demographic trends are unlikely to induce significant changes. Despite negative demographic shifts, Croatia receives a boost in consumer demand for health products - including analgesics - from inbound tourists who often purchase basic analgesics while visiting or transiting through the country.
The ongoing rise in product prices, coupled with a significant portion of the local population facing financial difficulties following review period inflation, is expected to drive a continued shift towards lower-priced and more affordable analgesic brands throughout the forecast period. Generic analgesics will become increasingly attractive due to their substantially lower prices, particularly among elderly consumers, who are most affected by declining living standards amid ongoing geopolitical, economic and logistical challenges.
The maturity of the analgesics category, along with long-term habitual use, has resulted in many Croatian consumers becoming desensitised to the effects of these products. Consequently, there is a growing interest in seeking stronger or faster-acting alternatives.
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Understand the latest market trends and future growth opportunities for the Analgesics industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See All of Our DefinitionsThis report originates from Passport, our Analgesics research and analysis database.
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