Analgesics is expected to face stable yet low levels of constant value growth over the forecast period, driven mainly by price increases. However, the category will see limited innovation and product developments.
Price sensitivity is expected to shape the consumption of analgesics over the forecast period, with brands likely to offer price discounts on a frequent basis to encourage volume sales. Nonetheless, brand loyalty is forecasted to remain high in analgesics, with limited trading down to cheaper options.
Busy consumers living in urban locations are the major consumers of analgesics in Serbia. Given their hectic lifestyles, they regularly seek the advice of a pharmacist when purchasing analgesics.
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Understand the latest market trends and future growth opportunities for the Analgesics industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See All of Our DefinitionsThis report originates from Passport, our Analgesics research and analysis database.
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