Chronic pain is still a health issue that is receiving little attention within the health and social spheres, despite the fact that some 13 million Italians suffer from it. The elderly are especially susceptible to conditions causing chronic pain, and Italy has one of the oldest populations in the world.
In Italy, awareness of women’s health and female pain is growing, with increased awareness not only of menstrual pain but also of chronic pelvic pain, postnatal pain and pain due to endometriosis, which affects about 15% of Italian women. This represents fertile ground for the development of targeted analgesics that meet the specific needs of this population segment.
The full resumption of outdoor activities after the COVID-19 crisis, and the boost that the experiences of the pandemic gave to consumers’ desire to maintain health and wellbeing through regular physical activity will help to maintain the level of attention on topical analgesics that effectively respond to sports-related trauma-type pain. However, given the declining interest in topical analgesics in the patch format, the industry trend will be to invest more in gel and foam formats that are perceived to be more comfortable and pleasant to use.
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Understand the latest market trends and future growth opportunities for the Analgesics industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See All of Our DefinitionsThis report originates from Passport, our Analgesics research and analysis database.
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