Analgesics is projected to see slower growth over the forecast period due to increasing category maturity. Furthermore, until there is an end to Russia’s war in Ukraine it unlikely that the size of the population will recover thus limiting the growth potential of analgesics.
Paediatric acetaminophen and adult aspirin are also forecast to be among most dynamic categories although this is in part linked to the significant drop in sales of these products after Russia invaded Ukraine in 2022. Acetaminophen in general is likely to become more appealing with some concerns about using ibuprofen having arisen during the pandemic, with these concerns potentially clouding the decision-making process for consumers heading into the forecast period.
Over the forecast period, analgesics is expected to benefit from more attention being given to innovations. Consumers are likely to be tempted by products with specific positionings (eg to treat migraines, arthritis, menstrual pain, cardiovascular benefits etc) or delivery mechanisms (eg fast acting, extended release, topical versions for acute pain etc).
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Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See All of Our DefinitionsThis report originates from Passport, our Analgesics research and analysis database.
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