Analgesics is predicted to maintain healthy growth for both systemic and topical formats over the forecast period, due to the self-medication trend in Thailand, along with the country’s ageing population. As local consumers live full and active lifestyles, they are turning to basic systemic analgesics to rapidly treat fever and muscle pain when needed, in addition to topical analgesics/anaesthetic, as some consumers prefer the non-systemic nature of these products to target muscle pain/strain in a specific area following exercise or other strenuous activities.
A significant share of topical analgesics/anaesthetic is held by herbal/traditional products in Thailand, and driven by brands such as Golden Cup and Tiger Balm. In addition, some local consumers are increasingly moving away from OTC systemic analgesics, especially for their children.
While some local consumers are cautious about adopting a preventative approach to staying healthy, demand for analgesics could still be hindered over the forecast period. Sales growth of vitamins and dietary supplements has been dynamic in Thailand, with the category set to record another impressive performance over the forecast period, as some consumers look to maintain their health and strengthen their immune systems, which may help them to avoid taking medicine if not absolutely necessary.
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Understand the latest market trends and future growth opportunities for the Analgesics industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See All of Our DefinitionsThis report originates from Passport, our Analgesics research and analysis database.
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