Analgesics is expected to deliver steady growth over the forecast period as demand for systemic analgesics transitions back to pre-pandemic levels. The surgery backlog is expected to be reduced over the forecast period and consumers are set to cut back on stockpiling behaviour.
In 2024 Tylenol and The National Hockey League (NHL) announced a new Canadian partnership naming McNeil Consumer & Specialty Pharmaceuticals’ Tylenol the Official Pain, Cold & Flu Symptom Relief Partner of the NHL. The new partnership provides Tylenol, a Kenvue brand at the global level, with an array of exclusive marketing rights and designations that will connect the brand with the NHL and its fans through the NHL’s vast marketing, digital, and social media channels.
Topical analgesics/anaesthetic is expected to deliver robust value growth over the forecast period driven by older consumers seeking convenient and safe relief from the aches and pains typically associated with ageing, as well as more chronic pain conditions such as nerve pain from diabetes. Topical analgesics/anaesthetic products are favoured by elderly consumers as they are seen as safer and easier to use than tablet formats, which may also interfere with existing medications.
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Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See All of Our DefinitionsThis report originates from Passport, our Analgesics research and analysis database.
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