Generics will gain further value share over the forecast period. Public health initiatives in recent years have helped to raise consumer awareness about these products, especially in more urbanised areas.
As consumer awareness surrounding the availability of topical analgesics continues to increase, consumers are increasingly turning to these products. Popular brands include Voltaren, followed by Cofal.
A recent launch, which has seen success has been a sub-segment of the Dorival brand (Bayer), which has been targeted at alleviating menstrual cramps. The success of this product shows that there is potential for further segmentation, which could give players the possibility of adding a premium to price, as well as widening the consumer base.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Analgesics industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Analgesics industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See All of Our DefinitionsThis report originates from Passport, our Analgesics research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!