Analgesics will remain frequently consumed OTC products in Georgia, driven by busy lifestyles and urbanisation. However, volume sales growth is forecast to slow in response to evolving emigration trends, as more Georgians are likely to leave the country.
Price regulation is set to influence the analgesics market in 2025 and beyond, potentially leading to decreased prices and heightened competition. Established analgesic brands may face increasing competition from less expensive alternatives imported from countries such as Turkey and India.
The analgesics market is expected to witness a growing assortment from 2025 onwards. In addition to the anticipated increase in inexpensive brands, established players are likely to introduce new products more frequently, including product extensions, larger packaging and redesigned packaging.
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Understand the latest market trends and future growth opportunities for the Analgesics industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See All of Our DefinitionsThis report originates from Passport, our Analgesics research and analysis database.
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