During 2024, a contraction of retail volume sales for colour cosmetics is expected, due to the complex economic scenario. The decrease of purchasing power and the economic instability will play a negative role in the demand for colours cosmetics over the early forecast period, although a recovery is expected in the following years.
Vegan colour cosmetic alternatives are expected to gain ground across the forecast period, driven by both local companies as well as multinationals. Consumers are becoming increasingly ingredient-conscious when shopping for beauty and personal care products, with colour cosmetics being no exception.
Colour cosmetics products with additional attributes will become increasingly important over the forecast period, with colour cosmetics extending beyond basic make-up products to offer enhanced performance, durability, or specific ingredients – often skin care ingredients. Multinationals are leading this trend with companies such as L'Oréal launching colour cosmetics with hyaluronic acid or even vitamin C, but also national companies such as Matiz SA (Gigot), which launched the Gigot Style line of lip products infused with hyaluronic acid.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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