Over the forecast period, multi-purpose products are expected to see significant growth, partly in response to economic uncertainty and the further development of the skinification trend. As the definition of beauty is becoming more blended with wellness, beauty brands will be encouraged to promote actual health benefits through added ingredients.
Digital platforms are set to continue to gain prominence in colour cosmetics as category players seek to connect and engage with consumers. Platforms such as TikTok and Instagram encourage consumers to try and share different styles, while influencers sell their own brands, such as Behla Beauty by Isabella Chams, and inform viewers about “dupes” (imitation brands) and key brands.
Sustainability will grow in importance, as is being observed in all other beauty and personal care categories. All brands are expected to continue to increase their offer of make-up products based on natural, organic and vegan ingredients, with a particular focus on sustainable packaging.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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