The recovery of tourism in Hong Kong is anticipated to propel the growth of colour cosmetics over the forecast period. As international visitors return and domestic tourism improves, there will be increasing demand for beauty products, driving sales and expansion.
In the evolving landscape of colour cosmetics, adopting an omnichannel strategy is poised to play a crucial role in client acquisition and differentiation. Sales share of colour cosmetics via retail e-commerce notably declined in 2023, with many consumers heavily relying on brand experience and physical try-ons when making purchasing decisions.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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