Following a challenging economic time across the review period, there is set to be a recovery in the economy across the early forecast period. With lower inflation and higher disposable incomes, many Irish consumers will be more willing to spend higher amounts on non-essential items, such as colour cosmetics.
Colour cosmetics are increasingly adding skin care ingredients to their formulas, aligning with the rising interest in skin care. In 2023, for example, the new Mac Radiance Powder Serum by Mac was launched, with a formula that includes hyaluronic acid, amongst other ingredients.
Brands are set to focus on demographic targeting across the forecast period, to drive sales. Products for 16-25 year olds will be supported through the use of influencers or celebrities.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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