For colour cosmetics, the in-store experience traditionally played an important role in a consumer’s decision to make a purchase, often looking to traditional retailers such as Boots and Superdrug for mass brands, and department stores for premium brands. With many retailers upgrading their bricks-and-mortar stores, dedicating increasing amounts of space to beauty brands, e-commerce is adopting tech developments to keep up.
Despite the UK being a saturated, mature market for colour cosmetics, independent brands are performing well when compared with their larger-scale competitors and are set to be the trendsetters over the forecast period. As evident towards the end of the review period, consumers are increasingly distrusting of large companies (both in and out of the beauty and personal care industry) due to several high-profile reports discussing unethical or harmful practices, leading to a boycott of some brands.
As consumers continue to juggle restricted budgets and a desire for new and interesting products heading into the forecast period, they are likely to make concessions, including those linked to sustainability. This is mainly due to the perceived increase in price that comes with sustainability attributes, but also the intangibility of the benefits, as many come pre- or post-use (such as make-up with reduced packaging, using electric transport for logistics, or recyclable).
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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