Sales of colour cosmetics are expected to see a full recovery to pre-pandemic levels within the first two years of the forecast period. This growth trajectory will likely be supported by lower inflation, which began to ease in 2023 and is projected to continue stabilising in the coming years.
As consumers focused on natural and healthier looking skin in the post-pandemic period, colour cosmetics companies began to position their products with claims such as hydrating and glowing skin. The trend of hybrid products that offer skin care benefits will likely remain particularly relevant for facial make-up.
During the forecast period, consumers will likely continue to favour fewer filters and will instead opt for self-acceptance and inclusivity over the search for perfection, with the use of make-up centred around self-expression. In turn, brands which provide a wider choice of products, applications, and ingredients will likely find favour, with Kiko Milano and Essence showing strong promise with their broad assortments at affordable prices.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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