Colour cosmetics in Belgium will face positive volume growth in the upcoming years with consumption expected to gather pace as the period progresses. Price stabilisation will result in higher demand for colour cosmetics as purchasing power recovers.
Similar to developments in neighbouring countries, such as France, demand for dermocosmetic products is expected to rise in Belgium over the forecast period. At the same time, the trend towards a more natural look is likely to favour skin care over colour cosmetics as part of the skinification trend.
Although premium products will gain popularity in the upcoming period, demand for mass products is set to remain dynamic in Belgium driven by its younger consumer base. Social media marketing will remain very relevant for brands targeting this cohort.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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