The anticipated economic recovery over the forecast period is expected to drive strong retail volume and value (constant 2023 prices) growth for colour cosmetics. Many consumers consider these products to be essential, but demand was negatively impacted in 2023 by the poor economic conditions in the country.
The projected growth of a young, female population in urban areas is set to boost demand. Growing professional employment opportunities for women, such as in banking, property/real estate and service industries, are expected to boost incomes and spur a greater demand for colour cosmetics at work.
Strong competition, particularly among mid-priced brands, is set to drive demand, as consumers are given more choice of good quality products at affordable prices. Awareness is likely to rise through the growing use of social media platforms, especially Instagram, where colour cosmetics brands are often marketed.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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