In a cross-category trend, economic uncertainty will continue to impact sales performance in colour cosmetics over the forecast period. This is likely to attract price-sensitive consumers to mass colour cosmetics over those which are in the premium segment, however, the category lends itself extremely well to “affordable indulgence” and the ability for consumers to be able to treat themselves with a new cosmetic product.
During the forecast period, a growing range of new launches are expected to blur the lines between skin care and colour cosmetics, as companies continue to enrich their products with anti-ageing, hydrating and other properties. Ingredients such as SPFs, retinol, collagen, or even hyaluronic acid are expected to be added to facial make-up, while in eye make-up, vitamins will be added to mascara or eyebrow products in order to support growth.
Due to the fragmented nature of the category, the cross-category opportunities, and the strength of social media such as TikTok as a promotional tool, we expect a greater number of brands to launch new products in colour cosmetics over the forecast period. We have noted crossovers with both premium (Gucci) and mass (Zara) brands, and this kind of activity is set to continue.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!