Colour cosmetics is expected to see positive CAGRs in both retail volume and current value terms in Poland in the forecast period, with increasing sales anticipated across all the main categories. In the aftermath of the pandemic, coupled with the escalating cost of living and energy crisis, consumer priorities are evolving towards greater transparency and honesty from brands.
In the forecast period, colour cosmetics is expected to be strongly influenced by Generation Z – people born after 1995. These consumers will especially contribute to driving sales of colour cosmetics via retail e-commerce.
Polish women look for foundations enriched with skin care ingredients, such as moisturising foundation. Such multifunctional colour cosmetics, also called “tints”, offer both aesthetic and skin care benefits, and are becoming increasingly popular.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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